CASE STUDY

People Screener Design

Designed and scoped a people screener (from scratch) for founder-focused early-stage discovery. Responsible for bringing in $1M across New ARR and Expansion ARR.

Company: Synaptic, a B2B data intelligence platform that private investment firms use to discover, evaluate and track promising startups
Timeline: 2024–25 (including iterative updates)
My Role: 0-to-1 Product Owner + Designer: Assessed the data source and scoped out the overall feature. Designed the feature from scratch including layout, table and filters. Co-designed the side panel.
Team: 2 Designers, 1 Staff Engineer, 2 BE, 2 FE, 2 QA, 1 DS, 2 Data Engineers
Key Outcome: This often-requested feature was responsible for significant upsell from existing customers and bringing in new customers to the total value of ~$1M. Integrated well with other features to bring up their perceived value as well.

This case study isn’t public.

A summary for this project is written above. The detailed version with design iterations, screenshots and decision-making process can’t be shared publicly.

If you want access to the full case study, please reach out to me at: rupakjmishra@gmail.com