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CASE STUDY

Company Screener Redesign

Redesigned Synaptic's core company screening tool around natural language chat and advanced filters, driving 65% user adoption within 6 months and making it the platform's primary workflow for VC and PE deal sourcing.

Company
Synaptic (SourcingIQ)
Timeline
2024 – early 2025
My Role
Product Designer → Product Owner — led strategy, design, shipped
Team
Cross-functional team of 11 (Design, FE, BE, QA)
Key Outcome
65% of all platform usage within 6 months · became primary screening tool
Case study in progress.

The headline outcomes and architectural decisions for this project are captured on the homepage row above. The fuller write-up — design iterations, screenshots, and decision rationale — is still being assembled.

Want to talk about it before the page is finished? rupakjmishra@gmail.com